🔗 Share this article

Users will soon have a new feature that permits them to cut down on the quantity of AI-made media appearing in their timelines. This move comes as the service announced that it presently contains over 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the coming weeks before a full-scale launch. This development coincides with a rise in AI-generated material, spurred by emerging video-generation tools.

AI Proliferation Online

Recent reports that approximately one in 10 of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is often nonsensical or surreal.

“We know from our community that many people like content made with AI tools, including AI artwork to informative clips, and we aim to give people the power to see more or less of that, based on their own choices,” said a company executive.

Volume and Proportions

The platform shared that there are now 1.3 billion videos on its app labeled as artificially created. Collectively, more than 100 million videos are submitted to the platform every day, making AI content a relatively small portion of its complete catalog.

Customizing Your Feed

Users will be capable of limit or boost the volume of AI content they view by accessing the “manage topic” setting in the application and picking the AI content topic. Additional categories that currently be modified under the filter include politics, clothing, cosmetics, and dance.

Platform Guidelines

The platform’s guidelines require creators to tag “realistic” AI-generated content, and it forbids dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is not labeled can be taken down under its community policies.

Additionally, the app will now attach an AI-generated tag to content produced via its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This step is designed to help prevent users from trying to bypass the tagging system.

Educational Initiatives

The platform is additionally introducing a $2m educational fund for specialists and organizations to produce informative material about using AI responsibly. This initiative will benefit non-profit groups focused on educating programming and robotics.

Platform Protection

The platform has defended its moderation strategy, following controversy over proposals to cut jobs for a large number of review team members in the UK. The company is planning to eliminate 439 jobs in its user protection department in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A company official clarified that human moderation would still have a role, but AI can protect employees by removing the most graphic content ahead of it is viewed by people. The company reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its AI tools.

“We think that it’s essential to combine humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”